Make your content speak Robot as well as it already speaks Human

The Killer Keyword Research Course gives you everything bloggers and solopreneurs need in order to get real SEO results (in your analytics and your bottom line)



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There’s all kinds of content on the interwebs about SEO -- ranging all the way from empty fluff, to advanced technical stuff, to straight up out-of-date and wrong.

So don’t worry, I get it -- it can be super confusing to figure out what you ought to be focusing on.

Here are a couple of things I bet you've heard about SEO:

• Wordpress rules, Squarespace (or Wix or Weebly or any other site builder) drools

• All you have to do is "get the green lights" in Yoast

• It's very tech-y and you basically need a PhD in computer science









I’mma be totally honest with you:

I call bull.

SEO involves all kinds of little things and big things and has all kinds of different aspects to it. And focusing too much on one aspect over another (like tech) leads to trouble (ie. lack of results)

And besides, for online entrepreneurs and bloggers like us, it’s the things that are the real needle-movers we need to focus on. Everything else is just sprinkles.




HERE'S THE ABSOLUTE-BOTTOM-LINE-100%-CORE-FOCUS OF SEO:​



Google wants what Humans want.










Google is a search engine (duh) who's #1 focus is on giving its users (the people doing the searching) the best experience ever.

So when someone searches for something, Google wants to give them the best possible results it can.

This makes our job waaaaaayyy less confusing.

Google wants to show Humans what they want. That means we have to create great content and a great on-site experience for Humans. Then we make sure that Robots can understand it too.

Basically, SEO is like making your website bilingual - it'll be able to speak Human and Robot equally well.

But it's not just about the tech. The content on your site needs to speak Robot too, not just the site itself.





The real needle-mover in SEO is content



The very thing you already do a billion times over to build a relationship with your readers, establish your brand voice, and nurture towards purchases is the key to leveling up your site and business for the long-haul.

What's that you ask? If that's they key, why isn't it already doing the thing?

Great question! Your content already speaks Human like a pro (specifically, your ideal human reader). But it's not very good at speaking Robot.

And content that speaks proficient Robot (in combination with speaking fluent Human), is the missing piece of the SEO puzzle to bring in long-term traffic that directly impacts your bottom line.

So how do we make our content speak Robot?

With keyword research!

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"HOLY SH*T! This is such wonderful info, presented in such an easy way for even the non-techy to understand. This has been so helpful. Thank you!!!"
Shelly Galligan

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Enter: The Killer Keyword Research Course!

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  • SEO will no longer be a crazy, confusing, intimidating mystery.
  • Learn to effectively use the SEO tools you need, no matter what your budget is.
  • Get past the techy sprinkles to the needle-moving strategies that bring in real results (like more eyeballs and more money).
  • Look over my shoulder as I complete the whole process.
  • Use a lather-rinse-repeat system to complete your own keyword research.
  • Effectively and efficiently invest your time in long-term growth that will level-up your online success.

"Claire has this knack for breaking everything down to it’s most basic, easily digested parts, without ever condescending to the masses.

I am so happy to finally KNOW what I don’t know and thus can properly direct all DIY SEO efforts in the future."
Megan Dowd, of MeganHasGoodWords












​​​​​​​How do I know so much about SEO?




I'm Claire, Content Marketing Strategist & SEO Specialist/Superhero/Mega-Nerd.

I help other online entrepreneurs and bloggers use SEO and content marketing to level up their long-term growth, impact their business's bottom line, and market in an introvert-friendly and mental-health-friendly way (ie. without social media burnout).

Super cool SEO street cred: one time I increased traffic to a client’s existing blog post by 450% in one day!


What You'll Learn:


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Lesson 0: The Foundations
I can't teach you all the techniques and process to keyword research and SEO if you don't have the foundations to build on. (In other words, I can't teach you to sail if you're not on the boat! This lesson gets you on the boat)

Lesson 1: Vocab & Jargon
Let's equip your brain with tools: language! Without these key vocab and jargon words, the keyword research tools later on won't make any sense.

Lesson 2: Your Keyword Research Toolbox
Here's 3 different toolboxes for the keyword research process, based on different levels of need and budget

Lesson 3: Keyword Research Process
Now that you’ve got your keyword tool kit and strategy, let’s dig into exactly how to do the research! 
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This is my favorite part of the process. It’s like sleuthing out the solution to a mystery or excavating some crazy awesome fossils.

Lesson 4: Optimizing Your Content
Let's go in-depth on what to do now you've got your killer keywords. 

Bonus Lesson: All About Yoast
This one's for all the Wordpress users out there. Let's clear up some misconceptions about everyone's favorite SEO plugin so you don't get tempted by the misleading siren's song of the green lights.


PLUS all this other cool stuff!

  • video and text materials in every lesson, because everyone's brains learn differently
  • over-the-shoulder video demonstrations of every step of the process
  • a breakdown of different keyword research tools for every budget
  • cool stuff like fillable worksheets, printable checklists, downloadable flashcards, workflows, and even a Keyword Research Tracker spreadsheet

This course is seriously a steal

To work with me 1:1 to do this stuff for you costs as much as
$1200 or more


But with the Killer Keyword Research Course, you're getting a repeatable process that you can use over and over again in your business, plus access to all future updates to the course for as long as it exists.​​​​​​​

Killer Keyword Research Course

  • 6 lessons with video and text breaking down my rinse-and-repeat process
  • Loads of bonus extras like worksheets, checklists, flashcards, spreadsheets, and more
  • over-the-shoulder demonstration videos of every step of the process
  • breakdowns of different keyword research tools for every budget
  • lifetime* access to all course materials (and future updates)

Join Now for $250!


*lifetime of the course, not, like, eternity 



Who is this course for?


I designed this course to bring tangible results to online business owners who:

  • already plan on blogging and content marketing as a major piece of their business
  • and who already understand who their Humans are, what they're selling, and what they're brand message is

Some examples of who this might be:

  • Bloggers who make your income from affiliate sales, ad revenue, and a few infoproducts, but haven't fully leveraged Google's magic fairy dust for free passive traffic
  • Online entrepreneurs/service providers/infopreneurs who want to understand the Why's and How's of SEO and either 1. DIY it knowing you won't waste your time or 2. outsource it with confidence knowing you won't get burned
  • Freelance content writers who want to add "SEO-optimized" as a value-add to your services and charge more, too, with confidence that you can actually bring results that the competition can't


So basically, if you...


  • ... make your money from your site, and you blog to support your business (or your business is blogging),
  • ... you're ready to level up your business without having to keep hustling your a** off on social media more and more every day,
  • ... and you want more traffic and readers (and customers) from the content you're already creating,

this course is for you.




See you on the inside! :D

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